Our Story

Our founders are people who like helping people. We have been involved in many service industries over the years, and have developed an exceptional customer-service quotient.  A customer knows what they want, and if we are actively listening, we will know it too.  We may not have a solution instantly, but getting the job done begins with listening to you, not just hearing you. This is what we have learned over the years.  Then, being in the 9-1-1 center business for a period of time, we can appreciate getting phone calls from people who are not only in need, but may also be in extreme stress.  The last thing a person under stress needs is an indifferent or condescending voice on the other end of the line.  With the right training and support, a call-taker can be empathetic while effectively performing their job, which is: getting you the help you need!

If a 9-1-1 call taker answers 100 calls, about 20 of them are real emergencies.  In those cases the dispatcher sends a resource, typically a police car, a fire truck, a paramedic van, or perhaps an ambulance. The call-taker monitors the event until the job is done, then they clear the screen.

The bulk of the rest of those 100 calls are for non-emergency government help such as parking enforcement, animal control, traffic control, event planning, or other city hall types of assistance.  And, they get calls asking “who is in the play-offs tonight?”

So, after years of intensive customer service experience, 9-1-1 management, government and business consulting, international trade experience, and college education in the humanities, we put it all together to make Zhuli, the on-call personal assistant for everyone.  And our training prepares our Julies when they answer the phone to not only handle routine calls, but to expect the unexpected – and deal with it.

Using a network of businesses, independent providers, contractors, and our own in-house personnel, we get the job done.

We hope you see value in what we have to offer – and find it totally cool – to be able to call 888-UR-ZHULI – and tell us what to do!

What is Zhuli? 

Zhuli comes from the Chinese language.  “Zhu“ 助 means to help or assist.  “Li” 理 means to handle or manage. Putting them together, Zhuli, means a trusted assistant.

This is the only Chinese language tutorial you will find in this web page.  Check out a local community college if you want to do a deep dive.  It is not easy. Try not to have too much else going on if you take on that endeavor. We only made it through the first 4 weeks, then got pulled in another direction.

Note: our logo contains the Z and the L from Zhu Li – you can see it if you stare long enough. But it is American red, white, and blue, which is where our company was started.

What is a Julie?

A Julie is simply the job title of our front-line people that fulfill your personal assistant needs.  The name comes from the closest English phonetic pronunciation for Zhuli. 

Our Julies are Tier 1 and Tier 2.  A Tier 1 Julie is simply someone who is willing to work hard and work smart, to get the job done – generally in an office environment. They typically have a high school education and work experience, but most important, they are trustable and have a strong work ethic.  They are vetted very carefully during the hiring process – and are backgrounded.  

A Tier 2 Julie is more mature, has a lot more life experience, and probably has a college degree or is heavily certificated.  They may be retired, but are still sharp.  Our Tier 2 Julies may be engineers, I.T. professionals, law enforcement, finance professionals, real estate agents, government workers, and beyond.  No astronauts though – yet.

If you were wondering, Julies can be any gender.  Julie is just a job title. After all, “what’s in a name?”